Not since the creation of Reese's Peanut Butter Cups, have two ingredients been such a perfect match. Deep Magic Song & Drawing Co. was born from the combination of two ventures —— Brad Colerick's DeepMix music production company and Scott Feldmann's creative agency, Magic Pencil. The two met when Feldmann needed assistance curating the Eclectic Music Festival that he had launched in his position helming the South Pasadena Chamber of Commerce and Colerick had recently begun hosting the Wine & Song concert series in town. Over the years working on the festival, it grew far beyond expectations until Feldmann left his Chamber position. They had joked about going into business together. Now with the formation of this new venture, they’ve done it. With Deep Magic, they're having more fun than ever — with a small dose of discipline, great gobs of gonzo fun, and clients who love this mix of both to build their brand.